Social media has become an increasingly important part of instagram marketing strategies for businesses of all sizes. And with over one billion active users, Instagram is one of the most popular platforms. In fact, according to a recent study, 78% of businesses are already using Instagram for marketing purposes.
But what are the benefits of Instagram marketing?
First, Instagram is highly visual, making it ideal for businesses that want to showcase their products or services. With stunning photos and engaging videos, businesses can capture the attention of potential customers.
Instagram is also highly accessible, with users spending an average of 29 minutes daily on the app. This means that businesses have a captive audience that they can reach with their marketing messages.
Furthermore, Instagram offers a variety of features that businesses can use to target their marketing messages, including stories, posts, and ads. This implies that your posts are more likely to be seen by people who are already interested in what you offer.
With its growing popularity and favorable algorithms, Instagram is an essential marketing platform for businesses. If you’re looking to get started with Instagram marketing strategies, here are seven instagram marketing strategies that can help you achieve your business goals in 2022:
1. Invest in quality photography and videography
With over 95 million photos and videos posted to Instagram every day, your content must stand out from the crowd. Invest in quality photography and videography, so your content is visually appealing and catches the eye of potential customers.
There are multiple factors to bear in mind when creating quality content for Instagram;
- Make sure that your photos and videos are clear and well-composed. This means they should be focused and free of any distracting elements.
- Use filters sparingly – too many filters can make your photos look fake and unprofessional.
- Invest in a good photo and video editing app to ensure that your media look their best before you post them.
2. Run an Instagram ad campaign
Instagram offers a variety of ad formats that businesses can use to promote their products or services. The most popular type of Instagram ad is the carousel ad, which allows businesses to showcase multiple products in a single ad. This is an effective way to promote a product line or new collection.
Instagram also offers video ads, perfect for businesses that want to showcase their products in action or tell a story about their brand. According to a statistic from Omnicore, 50% of Instagram users buy a product or service after seeing it on Instagram videos. To boost your video ads in generating leads, make them shorter and highlight only the main points of your video.
When creating an ad campaign on Instagram, be sure to consider the following:
- Your objective – what do you want your ad to achieve?
- Your target audience – who do you want to see your ad?
- Your budget – how much are you willing to spend on your ad campaign?
- Your call-to-action – what do you want your audience to do after seeing your ad?
3. Use Instagram stories
Instagram stories are a great way to connect with your audience more personally. Use them to share behind-the-scenes content, highlight new products or services, or give your followers a glimpse into your company culture. Take advantage of the ability to post photos and videos, add filters, tag locations, and more.
The ideal video length for Instagram stories is 2 minutes and shorter, with a video size limit of 4MB. The recommended video size is 1080px by 1920px, while the optimal aspect ratio is 9:16. Opt for an effective video cropper and resizer to ensure that your videos fit the right size and look great on all devices.
4. Use Instagram insights
Instagram Insights is a powerful tool that can help businesses track their performance on the platform. With insights, businesses can see how many people are viewing and engaging with their content and the demographics of their audience.
Insights can also help businesses track the results of their marketing campaigns so that they can adjust their strategies accordingly. To access Instagram Insights, click on the ‘ Insights ‘ tab on your business profile.
5. Use hashtags strategically
Hashtags are a great way to reach new audiences on Instagram. When you use relevant hashtags, your content is more likely to show up in the feeds of users interested in that particular topic.
To identify the appropriate hashtags for your business, research using Instagram’s search function. Look at the hashtags that are being used by similar businesses and see which ones have the most engagement. You can also use a service like Hashtagify to find popular hashtags in your industry.
Once you’ve found some relevant hashtags, start using them in your posts. Just be sure not to overdo it – using too many hashtags can make your content look spammy.
6. Host a contest or giveaway
Offering free products or services is a great way to attract attention and build interest in your brand. And because people love to share the good news, you can expect your contest to generate some word-of-mouth promotions.
You can encourage users to follow your account, like and comment on your posts, and tag their friends by offering an incentive. This helps to increase your visibility and fosters a sense of community and loyalty among your customers.
In addition, hosting a contest or giveaway is an excellent way to gather data about your target audience. By requiring participants to provide their contact information, you can build a database of potential customers that you can market to in the future.
7. Collaborate with influencers
By partnering with an influencer who has a large, engaged following on Instagram, businesses can gain valuable exposure and reach a new audience. But it’s not just about numbers—influencers can also help to promote your brand in a positive light and build trust with potential customers.
When selecting an influencer to work with, it’s important to consider their audience and what type of content they typically produce. A good match will result in a partnership that feels natural and organic rather than forced or contrived.
In addition, be sure to clearly define your goals for the campaign and establish expectations for both parties upfront. Doing so will set the stage for a successful collaboration that delivers real results for your business.
All in All
Instagram marketing strategies can be a great way to reach new customers and build brand awareness. But it’s not just about posting attractive photos and videos – to be successful, you need to understand the platform and use it strategically.
In this article, we’ve shared some tips for using Instagram effectively as a business. We’ve covered everything from getting started with your content to collaborating with influencers. So whether you’re just starting or looking to improve your existing strategy, these tips will help you get the most out of Instagram marketing.